brand identity refresh | woodloch weddings

Woodloch Weddings is a sector of Woodloch Resort- a destination nestled in the Pocono Mountains. This project included an extensive overhaul of dated print collateral, logo design, and branding assets. The goal was to create a welcoming first impression to couples while reflecting the rustic elegance of Woodloch within the design. One of the main components showcasing the Woodloch Weddings experience is the look book. I wanted to create not only something that was eye catching and easy to read with all the necessary information but also something that was personalized with quotes from couples who felt the Woodloch magic first hand. I reached out to Woodloch Wedding couples with a few interview questions and by adding in their responses, the overall objective of the design became more personalized and engaging.