BRAND IDENTITY | WOODLOCH Meetings

Woodloch Meetings is the portion of group travel hosting corporate groups like SeatGeek, Google, SWB RailRiders, and more. The first step in the branding process was creating a logo that encapsulated Woodloch’s 3 properties: Woodloch Pines, Woodloch Springs, and The Lodge at Woodloch. Each property offers something different; from golf at The Springs to a spa and wellness retreat at The Lodge, to team building activities at The Pines. Groups can build their experience utilizing all properties for their corporate retreat. The logo merges elements from the 3 property’s brands into one using the pine trees, lotus flower, and hills of the golf course. The next step was creating a color palette that reflected Woodloch’s setting; earth toned clays, lake blues, and forest greens. A modern sans serif font for headers and body text is balanced with hand drawn nature graphics to create an approachable brand.

The advertising campaign rolled out on mailing pieces was based on the concept of the “Woodloch Meetings Diary”. This included quotes from leaders about their personal experience at Woodloch with their group. The consistent messaging is that the Woodloch experience has all bases covered for a relaxing, fun, and fulfilling retreat with your coworkers in a beautiful natural setting.