Logo Design + Branding | We Can Do This

We Can Do This is a boutique marketing firm based in Rochester, NY with a mission to provide creative services and resources to non-profit organizations in order to aid in fundraising and build strong brand identities. In order to represent We Can Do This and it's positive mission, I used a cheerful and vibrant color palette, bold graphics and type to present a postive and inspiring brand and message to the community while attracting clients in a friendly and approachable way. 

The logo began by exploring the shape of hands, representing help and service. Throughout the design process the final logo was simplified to three outstretched fingers for a minimalist/abstract look. I also created patterns that could be used on the website as well as print material.